Tag Archives: achievement society

Sack your coach

Here are three I ideas I take from reading Byung-chul Han’s The Burnout Society in relation to what interests me in complex social processes of identity formation.

The first is his idea that we live in an achievement society rather than a disciplinary society. Byung-chul Han may be taking Foucault to his logical conclusion when he argues that rather than being exploited we have now come to exploit ourselves voluntarily. In contemporary society there is no limit to the extent to which we are encouraged to be flexible accommodating and self-improving. We commit to stretch targets and KPI’s, more for less, smart working, efficiency savings and we make ourselves life-long learners. We focus on our own health and the habitual improvement of the body. Byung-chul Han argues that freedom and constraint now combine in the same individual so we are both the exploiter and the exploited as we endeavor to achieve more and more. As a result, he argues, we risk depression and burn-out. We are encouraged to commit to the dictum that ‘nothing is impossible’, but as a consequence the opposite is also true, that nothing is possible. We can go on improving ourselves, fitting in, meeting new and more exacting targets, getting more for less without end, until we hollow ourselves out. There is no-one else to look to for help or guidance if we are all to be self-starting entrepreneurs. We are entirely responsible for our own futures, we must depend on ourselves rather than others. Continue reading