Category Archives: strategy

A glossary of contemporary management terms – trajectory

Trajectory (trans meaning across, jecto meaning to throw), the curve that a body such as a planet describes in space, a path or line of development similar to the same, is a word which is frequently used in management speak. It is what Lackoff and Johnson (1980) refer to as a ‘metaphor we live by’ in the sense that it makes intuitive, cognitive and bodily sense. It’s a spatial metaphor

trajectory

with an implicit understanding that we launch our project or plan, and it rises in a gentle curve of our plotting towards an end point we have preplanned. Like physicists or rocket scientists, we can steer the vessel, the organisation or the department, in a calculated way. The appeal is also to engineering science and cybernetic systems thinking.

A document I read recently outlining a strategy had the word ‘trajectory’ peppered through it a number of times and it made me wonder about what else was being communicated. The course of the trajectory was unsurprisingly ‘upwards’, towards a better, improved position for the organisation. The metaphor implies calculation and control, as well as an ability to predict in advance what ‘better’ and ‘improved’ is going to mean. It fits broadly within the ‘life as a journey’ metaphor, where we have a destination and/or a ‘direction of travel’. It also carries with it implicit inclusion/exclusion criteria. If we want to reach the same destination, the improved position, then of course we need to travel together on this trajectory and get on the same bus/train/rocket. Otherwise we might get left behind, or we might reveal ourselves to be the kind of staff members who don’t want to travel in the first place, in which case we might not belong on the team. Anyway, who would set themselves against improvement, refusing to travel to a better destination? It’s rare to find people who want to be left behind.

So the word trajectory does a lot of work. It conveys simply the idea that managers promoting the strategy are in control and can make predictions about how things will turn out: if the calculations have been done correctly, then we will definitely arrive on the moon. It is deterministic, plotting one course. The metaphor makes instinctive sense that we can’t make any changes unless ‘we know where we’re going’ and have a ‘destination’ in mind. And at the same time it arouses a degree of anxiety about being included or excluded, along with the everyday anxiety of all travellers about showing up on time, so we don’t miss the train/opportunity.

Advertisements

Changing conversations: changing hearts and souls

What’s irritated me about the whole direction of politics in the last 30 years is that it’s always been towards the collectivist society. People have forgotten about the personal society. And they say: do I count, do I matter? To which the short answer is, yes. And therefore, it isn’t that I set out on economic policies; it’s that I set out really to change the approach, and changing the economics is the means of changing that approach. If you change the approach you really are after the heart and soul of the nation. Economics are the method; the object is to change the heart and soul.

Margaret Thatcher Sunday Times, 3 May 1981

I worked with a group of senior managers in a higher education establishment to help them think about their ways of working while they discussed strategy. A pattern emerged in discussion about current difficulties and in anticipation of future changes that drew on ideas of an education marketplace, and which drew forth economic language. Managers were concerned about ‘buy in’ to plans and strategies, they worried about brand, they were anxious about their students’ customer experience, they wondered how they would act if their institution were a supermarket, a supermarket like John Lewis for example. They were anxious about competitive threats from the Chinese, they wanted to make business cases for change, they were concerned about their products. Education needed to be as flexible as possible so that students could consume whatever, whenever they wanted. They were worried about student satisfaction. These notes of market vocabulary were the clearest melody, although there were also contrapuntal themes opposing them – some argued that being business-like isn’t the same as being a business. Continue reading

Complexity and Management Conference 10-12th June 2016 – booking now open

‘What Mead is proposing is a different way of thinking about everyday social interaction, not as observers of experience but rather as participants in experience, the nature of which is self-organising sense-making. He is drawing attention to what we are doing every day in all our actions and arguing that we have developed the habit of ignoring it. How could this be possible? How could we become so blind to something so obvious? Mead’s argument is quite simply that we have developed the habit of regarding the present as something apart from the future and the past. It has become a habit of thought for us to think ourselves as also being apart from our experience as the present movement of time.’ (Griffin, 2002: 179).

The quotation above is taken from Doug Griffin’s book The Emergence of Leadership: Linking Self-Organization and Ethics which was published in 2002, and it points to the focus of this year’s Complexity and Management Conference 2016. As many of you will know, sadly Doug died on 17th December 2015 and we will be celebrating his contribution to the development of the perspective of complex responsive processes and the vibrant life of the Doctor of Management programme at this year’s conference. It was exactly to this area of inquiry, taking everyday complex experience seriously, that Doug was most committed, and the conference is another way of marking and honouring his work.

In this year’s event guest speakers will set out how paying attention to the everyday complexity of experience has made a difference to the work of their particular institution or area of research. The speakers are:

Henry Larsen, Professor of Participatory Innovation at Southern Denmark University, graduate of the DMan programme, ex- member of the Da Capo theatre company. His research interest is in exploring spontaneity and improvisation in the everyday processes of relating.

Professor Karen Norman of Kingston University and doctoral supervisor on the Doctor of Management programme. Karen was formally Chief Nursing Officer in Gibraltar and Director of Nursing for Brighton and Sussex University Hospitals NHS Trust (BSUH).

Mark Renshaw Deputy Chief of Patient Safety at Brighton and Sussex University Hospitals NHS Trust, Mark facilitated a range of quality improvement and patient safety initiatives and co – led the BSUH falls reduction programme – an initiative that started after a patient died after falling in hospital. This work has reduced the incidence of patient falls by 48%  over five years.

Pernille Thorup – Pernille is on the senior management team of COK (Center for Offentlig Kompetenceudvikling), which is the strategic partner in public sector development for KL (Kommunernes Landsforening), the organization of Danish Municipalities. She has recently undertaken a three year strategy process within the company, drawing on insights from the complexity sciences, which has now involved COK’s clients.

We expect the usual richness and diversity of discussion at the conference.

The conference booking page is now live and can be found at: http://tinyurl.com/hougy85 and as usual there is a discount for early-bird bookings.

Look forward to seeing you there.

Strategic Management and Organisational Dynamics

New edition published this month: the revised, refreshed and updated version of Ralph’s textbook including sections on process organisation studies, new organisational examples, a bit more theory and more up-to-date references.stacey-and-mowles

The Archbishop and the CEO: reflecting on strategy and the courage to change

Having written about the experience of attending a hollow strategy event in the last post, I was interested hear criticism levelled at Microsoft’s CEO Satya Nadella for the address on strategy he gave staff recently. It is entitled ‘Bold ambition and our core’ and seems to be a terrific example of managerialist thinking (or perhaps lack of thinking).

After setting out an understanding of what the core of the company is, which seems to revolve around technology and the ‘customer experience’ Nadella then continues in the following way about the company culture:

Our ambitions are bold and so must be our desire to change and evolve our culture.

I truly believe that we spend far too much time at work for it not to drive personal meaning and satisfaction. Together we have the opportunity to create technology that impacts the planet.

Nothing is off the table in how we think about shifting our culture to deliver on this core strategy. Organizations will change. Mergers and acquisitions will occur. Job responsibilities will evolve. New partnerships will be formed. Tired traditions will be questioned. Our priorities will be adjusted. New skills will be built. New ideas will be heard. New hires will be made. Processes will be simplified. And if you want to thrive at Microsoft and make a world impact, you and your team must add numerous more changes to this list that you will be enthusiastic about driving. Continue reading

The experience of strategy

I found myself sitting among a large group of experienced managers who were being updated on the strategy process by the deputy CEO of their particular organisation. He proceeded to explain how he had gone about developing the next corporate strategy in terms which I have critiqued extensively on this site. In critiquing systemic managerialism previously I have always been anxious not to caricature, not to set up an easy straw man opponent in order to knock it down. I have been concerned that if no-one these days really proceeds to explain strategy as vision-mission-values, sets up working groups to develop organisational values to underpin the vision, and then suggests that members of staff who don’t follow the values may have to go and work elsewhere, then there is nothing really to critique.

But what I found on this occasion was a text book example, perhaps a text book still in its first edition, of what I engage with elsewhere as idealised design. Originating in cybernetic systems theory and developed in the thinking of Russell Ackoff, idealised design assumes that fomenting excitement in staff who work in an organisation towards an idealised end point, increases motivation, commitment and performance. There is very little evidence for this claim, and given how long these methods have been used in organisations with change-weary staff, it would be just as easy to make the opposite claim that such abstract idealisations are just as likely to call out cynicism, negativity and disbelief particularly in the UK. Judging from the conversation which took place later at coffee, I think the group in which I was sitting may have been strung out along the spectrum from enthusiasm at one end, to bafflement and frustration at the other. Continue reading

Visioning backwards

On Wednesday 16th October Mary Ward and Jo Collins, the founders of the Chickenshed Theatre, were interviewed by BBC Radio 4 presenter Jenni Murray on Woman’s Hour. They were invited onto the programme to celebrate the forthcoming 40th anniversary of a theatre which was set up to involve young people in theatre, irrespective of their abilities. Both founders had a shared belief that they could produce excellent theatre with young people if they could encourage everyone to accept what young people bring, rather than what they don’t bring. They argued, for example, that young people are often much less judgemental about other young people with disabilities than adults are: they simply accept the disability as a given and proceed from there, without fuss. They argued that discrimination is a learned, social behaviour. That commitment, and the continuous improvisational ability to involve other people in the undertaking, has created an institution which has lasted 40 years although it has never received Arts Council funding.

‘What was your vision for Chickenshed?’ Jenni Murray asked. ‘We didn’t have a vision as such, we didn’t sit down and say “this is our vision”’, Mary Ward answered arguing that they had both felt impelled to include as many young people as possible, ‘but we just did it, and as we did it we became more and more committed to this idea that everyone can contribute to the production, the final end.’ Continue reading