In the current Brexit debate in the UK politicians from the Conservative Party repeat certain words and phrases ad nauseam until the message is drummed home to an exasperated electorate on the expectation that they have a limited attention span: the Conservatives are the party to ‘get Brexit done’ because they want to ‘unleash Britain’s potential’. The latter phrase is often also used in schools and universities about young people to describe the institutions’ plans for them, and is widely deployed in organisations undergoing some kind of transformational project. The idea of potential, a latent ability which has yet to be realised, together with the word ‘unleash’, or to release from constraint, implies enormous energy, like water behind a dam, which is somehow prevented from reaching its full expression. When the UK exits from the EU the whole of the UK’s creativity and energy will suddenly burst free of the constraints currently hemming it in and will flood the world with Britain’s greatness.
The phrase is common to the humanistic and positive psychology movements as well as neoliberal groups suspicious of government regulation or any impediment to what they see as the free functioning of the market. Shared amongst all adherents of unleashing potential is the link with confidence and optimism. And as such the phrase has all the characteristics which should pique the curiosity of critical inquirers into contemporary organisational discourse. It is future-oriented, it is positive and it is simplistic. Continue reading